Agency: Wilbur
Creative + Production: Timber + Frame

Swarovski approached T+F with a desire to make cheerleading cool. They wanted to show how the top cheerleaders in the country are also some of the top athletes in the country. Hands down.

We brought in the best high school cheerleaders in the country
and over the course of two days we created scenes that would showcase the work and drive necessary to be the top athletes they are.

Where to premiere it? How about on the jumbotron at the high school national championships.