“SET / GO”

Client: New Balance
Agency: VMLY&R
Production: Timber + Frame

New Balance was launching a new shoe style and needed a comprehensive visual media campaign to set the tone for the new shoe. Timber + Frame created all the video and photo assets in a 4 day shoot which launched country wide on billboards, subway stations, print and social.

Shot for a variety of aspect ratios from square, 16×9 and vertical, the final package was created ready for all outlets.