“Rebrand”

Client: Maine Tourism
Agency: Miles Partnership
Creative + Production: Timber + Frame

Director: Ben Severance
Photography: Cait Bourgault

Maine Tourism and Miles Partnership were launching a new brand for the state – one that shifted focus from people to place to increase reach across target audiences.

T+F was brought in to re-envision the overall look and feel of all visual assets to complement this new brand strategy and launch it into a 360 campaign.

In a barn burner week traveling from one end of Maine to the other, we leveraged a nimble team able to capture photo and video content suited for multiple platforms simultaneously.

From scene concepting to location scouting to execution and post, T+F guaranteed a continuity of vision from ideation to delivery.