“KEEP THE COAST”

Client: Maine Coast Heritage Trust
Agency: Ethos
Creative + Production: Timber + Frame

MCHT was launching the largest coastal conservation campaign in Maine’s history but they needed a video campaign that would build a case for support from both the billionaires and the lobstermen.

Through careful casting of real people, and embedding ourselves in their lives, we created a video campaign that has been used for individual solicitation on ipads in living rooms, projected to hundreds at premiere events and viewed online thousands of times.

The result? We raised more than $130 million to keep the coast open, healthy, working, and beautiful. 22 entire islands conserved, 36 new preserves, 11k acres in total. The success of this campaign is one of the proudest moments of T+F’s history.

Behind the Scenes

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