“ATHENA STORIES”

Client: Intel
Agency: McGarryBowen
Production: Timber + Frame

Intel needed over 30 video assets spread across multiple outlets telling the stories of real entrepreneurs whose businesses run on the state of the art Athena technology hiding inside their Intel laptops.

Shot over a two day span in Los Angeles, the photo and video library was then edited into 30s, 15s, and 6s versions for peak performance across multiple paid placement outlets (IGTV, IG Stream, IG Stories, Youtube pre-roll, FB paid ads).

Part lifestyle, part product shoot (and using only real people talent) all woven together into a cohesive campaign.

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