Client: GE
Creative + Production: Timber + Frame

GE asked us to transform their industrial sealant product line into a 360 campaign that was a catalyst for human-centric moments spanning generations.

Utilizing the latest in robotic camera control technology we concepted and executed a campaign that conveyed the lifespan of the hero product through generations of human moments.

The video/photo assets rolled out across social, print, digital, and web. With a 194% increase in conversion rate, and 123% increase in Facebook click through rate, the metrics broke the mold on what industrial sealant advertising could look like.

Behind the Scenes

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