Client: Filson
Creative + Production: Timber + Frame
Photography: Nicole Wolf

The 100+ year old legendary brand of the American West was set to take over the East with flagship stores opening in NYC and Boston. Filson reached out to us to produce a print and video campaign that would seamlessly incorporate their brand into the world of the East Coast.

Authenticity was key. Casting real people in real situations was step one. Then over the course of a week criss-crossing New England, we created a campaign that spanned catalogue, print, social, in-store and web. The results introduced the East to the legend of Filson.

The cover of the catalogue was our favorite moment. Kept one to frame for the office.

Behind the Scenes

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