Client: ButcherBox
Creative + Production: Timber + Frame

ButcherBox was facing a suddenly crowded space in the sudden onslaught of new home delivery food services post-pandemic.

They came to us to create a broadcast spot to reinvent the brand, drive tangible results and set it apart from all the noise.

Breaking ranks with all competing brands, we concepted and then built (literally built on a sound stage) a relatable yet radically new ButcherBox world that reintroduced the brand, embodied the customer need states and drove results in direct response across national broadcast, social and web.

Behind the Scenes

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