Client: 12WT
Agency: Rugged Coastal
Creative + Production: Timber + Frame

There are more dangers out at sea than we might think. 12wt knows this better than anyone, having spent the past decade designing clothes to better protect fishermen against harmful UV rays.

We hit the waters to show how hard 12wt functional tech apparel works for the people who wear it. A week long library shoot collecting photo and video from saltwater stripers to freshwater trout. A classic, hear it from the horse’s mouth sort of campaign. Sometimes, simplicity is your best ally.

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